Today we're starting on a 5-part series based on the book The Go-Giver by Bob Burg and John David Mann. Each week we'll discuss a concept, or law, found in the book. We're delighted that the values found in the book align with the values at Bridgeview, and we hope you get as much out of the book as we did.
Who does your company serve? The first law discussed in the book is about value and what makes your company valuable. It says, "Your true worth is determined by how much more you give in value than you take in payment." Now does that mean we give away free products? Of course not, we still have to pay our vendors, our team members, our rent, etc. What it means is that we can add value (to our products and our service) that we're not charging our customers for. We're choosing to take an attitude of service versus a transactional attitude.
How do we add value to our products and service that we don't charge for? One of the things we pride ourselves on at Bridgeview is that we are a very people-centric company. We SEE the people behind the names of our customers. We don't work for companies, we work for the people who make up the companies. When we get an email from a customer telling us that they're short staffed, under the gun, stressed, and worried, not only do we help by providing them with a quality product on time, but we also send them an encouraging card signed by our whole team cheering them on. We pray for our customers. We send candy or dog toys in our shipments. We have even been known to spend time on the phone just listening to them as they vent about the million things that bother them, whether that be the state of the economy or the naughtiness of their kids. No one gets paid to take a 30 minute phone call or sign a greeting card, but we have taken an attitude of service and serving means giving of ourselves without expecting anything in return.
How have you served someone this week? What unexpected blessings did you receive as a result?
Below: Kevin (left) is supporting a customer who needs a listening ear. Christina (right) is packing some fun dog toys in with a shipment to a customer.